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Wednesday, September 14. 2005

Go Daddy’s new television commercials.  Why I think we did not go too far...again.  See them all here.  Tell me what you think.

We produced eight new commercials.
Well here they are: Our new television commercials. There are eight of them.

We produced them ourselves.
The new ads were produced by Go Daddy Productions — our very own “in-house” production company.

We made six testimonial-type commercials.
The commercials fall into two categories. We call the first category customer testimonials. Six of the commercials fall into this category and cover a wide range of small business customers. The commercials are (in alphabetical order) as follows:

ChasTaxi.com
GastronomicMeditations.com
I Shoot Pictures.com
JoeBikini.com
NationalDogDay.com
West-Houston.com (Realtors)

Each of these commercials briefly highlights the customer’s business and some of the Go Daddy services they are using. With the exception of the Joe Bikini commercial, none of these commercials are controversial.

We made two “Go Daddy Girl” commercials.
The second category of commercials features Candice Michelle, our one and only “Go Daddy Girl.” We made two "Go Daddy Girl" commercials.

I had to scale “Car Wash” way back.
We call the first commercial “Car Wash.” After all the controversy we’ve seen lately concerning car wash commercials, my staff simply could not resist the temptation of stepping up and doing our very own rendition — besides, Candice Michelle insisted upon it. Here are some interesting facts:

• It was shot at a site located in the desert outside of Los Angeles. A somewhat recent movie was also shot at this site. I’ll be interested to see if anyone can guess the movie.
• The site was without running water, so we had to bring in a water truck.
• We used two identical cars —1959 Cadillac Biarritz. One (which the driver pulls into the station with) was pretty beat up. The other (which he pulls out of the station with) was in pristine condition.
• A 1959 Cadillac Biarritz was the favorite automobile of Elvis.
• The old guy driving the truck in the last scene is not me.
• My staff produced both a television version and an "internet only" version of this commercial. Both, in my opinion, were too edgy. As a result, I’ve decided not to show the "internet only" version, and to cut the television commercial way back.

“Art Class” suggests how the Go Daddy Logo came about.
The second commercial is called “Art Class.” Here are a few tidbits about this commercial:

• It was filmed directly across from the Los Angeles bus terminal in an old, dingy, barren warehouse.
• Everything you see (as far as the art studio set) was brought in and assembled by our production company to give the appearance of a contemporary art studio.
• The commercial suggests how the Go Daddy logo might have come into being.
• That’s not how the Go Daddy logo came into being.

The Go Daddy Girl commercials are interesting and fun.
I know that both new “Go Daddy Girl” commercials, as every commercial featuring The Go Daddy Girl, will spark controversy. The vast majority of our current and prospective customers will like the commercials. There will also be a contingent who will dislike the "Go Daddy Girl" commercials, and once again accuse me of being inappropriate and “using sex to sell.”

Please tell me what you think.
I personally believe that there is nothing inappropriate in any of our new commercials. All of them are intended to be interesting and to give the viewer a smile. I will be interested to know what you think, and ask that you post your impressions here on the Blog.

Here’s how to see our new commercials.
To see any of our eight new commercials (or any commercial ever done by Go Daddy), please click on the following link:

www.godaddy.tv/bobsblog/avplayerpopup.aspx?mediaIds=carwash2,chastaxi,ga stromed,ishootpics,joebikini,ndogday,westhouston,artclass&link=ads


                      
 

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1. Get and stay out of your comfort zone.
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4. Accept the worst possible outcome.
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6. Take things a day at a time.
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Hysterical! I loved it! Thank you! —Michael Rosas on Oct 22 2008
That was great. I would love to see more footage and photos from your trip. You got my adrenaline pumping with this video. —Terry on Oct 22 2008
Hilarious. Best video on BP TV ever. Love the live action with you. —John W. Furst on Oct 16 2008




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