Good News and Bad News.
First the bad news: We learned Friday that ABC has rejected our 10th submission for a commercial during this year’s Super Bowl.

The NFL may now want to sign off on our commercial.
And more bad news: We also received an indication Friday that the NFL will review any commercial Go Daddy submits that ABC approves. To the best of my knowledge the NFL has never participated in the commercial approval process. So this could be another FIRST for Go Daddy.

I think we just might work this out.
Now the good news: We sincerely believe that ABC really does want to find middle ground, with Go Daddy, that would result in a commercial that is acceptable to ABC, the NFL and Go Daddy. After looking at the comments the ABC Standards & Practices Group made regarding our last submission, it is my sincere hope that we will be able to produce an acceptable commercial.

My slant on the NFL review.
Assuming that Go Daddy is able to get a Super Bowl commercial approved by ABC, it will be interesting to see the results of the NFL review.

From my perspective, the NFL is requesting to review Go Daddy’s commercial for acceptability for one of two reasons. There’s always the possibility the NFL is getting involved for the sole purpose of simply rejecting the commercial. The NFL is a no nonsense organization where its members can be fined for openly criticizing NFL officials. This being the case, it’s entirely possible that the NFL’s request to review our commercial could be to punish us, in true NFL style, for the commercial we ran during last year’s Super Bowl. I sincerely hope this is not the case.

The other scenario is that the NFL simply wants to make sure the ABC Standards & Practices Group is doing its job with respect to Go Daddy. If this is the case, if ABC does approve a commercial for Go Daddy, it should be fine with the NFL. After the 10 submissions we’ve made to and had rejected by ABC, it’s very obvious that ABC is taking very seriously its charge from the NFL to make sure this year’s Super Bowl commercials are “family acceptable.”

There are going to be some hilarious "Internet only" commercials.
Some of the submissions we’ve made to ABC were on story boards. Other submissions have been commercials we’ve actually produced. Of the commercials we’ve actually produced, we have some hilarious outtakes and “Internet only” editions. I look forward to making these available on our website. These have also been requested by other major Internet video sources, as soon as they are available.

A commercial rejected last year.
One of our intended Super Bowl commercials that was rejected by Fox last year and made available to iFilm has now been viewed more than 536,000 times.

How I see ABC and the NFL.
As we continue through the process of getting our commercial approved – and make no mistake, we really want to get a commercial approved – I should emphasize that Go Daddy does not view ABC or the NFL as adversaries. Both ABC and the NFL are as caught up in all this censorship nonsense as Go Daddy is.

ABC, which produces such adult shows as “Desperate Housewives” and “Grey’s Anatomy,” which will air after the Super Bowl — is only doing what it is directed to do by the NFL.

The NFL, which has always allowed the sidelines to be lined by cheerleaders who expose more and move about more salaciously than any actress in any commercial, is only doing what it thinks Congress and the FCC are directing it to do. The last thing the NFL – or any organization for that matter – needs is more involvement or regulation from the government.

The real cause of the problem.
Driving Congress and the FCC is the little, but well funded, complaint mill known as the Parents Television Council. This little organization generates more than 98% of the indecency complaints received by Congress and the FCC.

I’ve extended an invitation to the Parents Television Council to provide a spokesperson as a guest on my weekly radio talk show, www.RadioGoDaddy.com. They have refused each and every invitation. Obviously they are more comfortable sitting behind their complaint generating computers.

The good ole days are long gone.
As for the good ole days of two Super Bowls ago, they are gone now. Somehow, as a society, we’ve let this little complaint mill convince our government to repress the once world renown commercials shown during the greatest event on television. Our government now believes if we please this small but vocal minority, we will somehow be solving something that is very wrong with our society.

Goodbye J.J. Hello Stones.
This Super Bowl cleanup will go beyond the commercials and impact the event which caused the problem initially. So now instead of having a half time show where a bra cup might pop off, we will be watching the ancient Rolling Stones to see if their dentures fall out. Should the Stones perform their hit song with the lyrics “I Can’t Get No Satisfaction,” it should be entirely appropriate for the majority of us.

How to see any of our commercials.
To see the Internet only version of "Window Washer" or any of our commercials click here:www.godaddy.com/gdshop/superbowl05/landing.asp