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Sunday, February 6. 2005 |
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Pre-Super Bowl Coverage. How to see our Super Bowl Ad and bonus coverage.Pre-Super Bowl coverage of our ad has been great. The media attention that we have received up to the Super Bowl has been far and away more than any of us at Go Daddy would have dared to dream. Our Super Bowl ad has been mentioned and discussed on television, radio and print. For the very first time ever, I appeared on several national television shows, plus our ad was played again and again nationally - all at no charge to Go Daddy. Our ad was shown in its entirety nationally on CNBC, CNN, CBS, NBC and Fox. It was also shown on The Today Show. Matt Lauer said he liked it very much, and after the break, we got to hear Al Roker sing, "Go Daddy, Go Daddy, Go!" In addition to national coverage, it was shown and/or discussed on hundreds of local television and radio channels. Our ad was picked to win the USA Today "ad meter" contest. Donny Deutsch, host of CNBC's show, "The Big Idea," even said publicly that he picks our ad to win the USA Today "ad meter" contest. That would indeed be incredible, if his prediction holds true. Keep in mind that the early odds on our ad winning the "Ad Bowl" were 25 to 1. We are indeed a long shot. Yet regardless of how our ad finishes in the USA Today's "ad meter" contest, it has so far been a "hands down" winner. Because of the media attention our ad has received, millions of people across the country who didn't know we existed, are now aware of GoDaddy.com. And this is before our ad has aired on the two spots we purchased on the Super Bowl. Our ad, and the extended hearing coverage video, are now available for you to see. We now have two videos for your enjoyment. You can either watch them on the Super Bowl ad web page, or download them in the format of your choice. When you click the link (at the bottom of this article), it will deliver a page that contains: 1. Our "approved" Super Bowl ad. Thirty seconds in length. 2. A special "web only" video that shows "extended coverage" of the entire censorship hearing. This is about 2 minutes in length. The videos are only accessible through the link provided here. The only way to access these videos is through the link provided in this Blog entry. It's not possible to access the videos directly by clicking anything on our website. Please complete our four-question survey. We've also provided a small (really small) survey, and would appreciate if you would complete it after you watch the videos. It's just a few questions. If you don't feel like answering any or all of questions, it's just fine. But by answering them, you'll help us understand a little more about those who are visiting the Super Bowl ad page, and in addition, let us know what you think. Please know we are saving the information you enter in total, and do not retain anything on an individual basis. Feel free to include a link to our Super Bowl ad page on your website. If any of you want to link your website to our video page, you have our permission to do so. You'll find a link there that you can copy and paste directly into your html code. I suggest you consider using the "Share with a Friend" feature. You might consider using the "Share with a Friend" feature to give your friends easy access to the video page. Please know that we do not capture or store any of the email addresses you enter; this mechanism is strictly for your convenience. You might also consider sending it to yourself, as it will provide you with a handy and quick link back to the Super Bowl ad page. Our Super Bowl ad page is not for everybody. I've shown both the ad, and the "full censorship hearing" video, to many people. I've yet to meet anyone who didn't enjoy it. This includes people of all ages and both genders. Associates of mine have also shown the ad and video to many people; again, I have yet to hear that anyone thought they were offensive. So chances are, you're going to like what you see there. Easy ways to determine if you would not like our Super Bowl ad page. There are some exceptions, however. I've heard from these folks, through comments they posted on this Blog. When I decided to use the Go Daddy Girl in our advertising, I was well aware that some people would not care for the idea. That's to be expected with anything. If the very thought of the Go Daddy Girl bothers you, or if you dislike seeing NFL cheerleaders and their dance moves, then our Super Bowl ad page may not be for you. This would also be the case if you don't appreciate slapstick humor. Here's a little secret. I do not appear in the commercial. The name "Bob Parsons" does appear in front of the older gentleman who is a member of the censorship committee. He's a professional actor named Booth Coleman. Finally, here is the link to access our Super Bowl video page. To see the videos, just click the following link, or copy and paste it into your browser: http://www.godaddy.com/gdshop/superbowl05/landing.asp. Enjoy! And please remember to complete our little survey. |