I have to agree with the Rockefeller comment about measuring everything about a business. Unfortunately, from working with an interesting little staffing optimization solution company called dotStaff, I am seeing that most companies have little handle on their contracted/temp labor area. There are huge savings to be had, but the C-level commitment is tough to gain....even though dotStaff is a free service for clients to use. Maybe Mr. Rockefeller's thoughts should be promoted more.
#1 Chris Lockhart on Jul 13 2007, 12:24 Reply
You stated people refer to you as a risk taker.I say this to them, " In the life of a true business man nothing is taken for granted, therefor he knows of no risk." Mr.Parsons you are a true credit to your industry , and I genuinely appreciate the way in which you operate. My father instilled in me at an early age the world is a canvas, paint it any way you desire, but always paint what is true to you. Continued success,and always keep it positive, and continue to give.
#2 Guido Pompili (SFDATA.net) on Apr 4 2007, 19:36 Reply
Bob how many times did you work out in 1989? I have been working out mentally for 30 years and can give you the tune-up regiment , boot camp regiment, show time pregame regiment,the balance regiment,and the transition regiment.I agree that physical health is important however given the choice of physical condition or strategic mental awareness the ladder wins hands down.A great mind has zero limitations opposed to a physical limitation.Not to diminish the physical reference as you must utilize every asset available ,but what about the people with physical challenges i.e. amputees,etc. DDS teaches us to never assume an idea without presenting the information in due dilagence.I am sure you hit the send button prematurely and that portion was purely accidental.Thank you for allowing me to point this out.Giving back is what makes us progress as a society and will improve the evolution of mankind to unparreled heights.
#2.1 Guido Antonio Pompili (sfdata.net) on Apr 6 2007, 09:46 Reply
Bob,
I stumbled on your articales and to my delight they gave me a renewed feeling of hope! I know it takes time and money to build any business, but I was wondering if you have any suggestions on what can I do to really generate traffic to my GoDaddy web site. I Lost everything in Huricane Katrina,s wrath on New Orleans, /so I am dropping every penney on this internet business. I am at a lost with so many web companies who promise you the moon but never deliver. The little budget I have I want to make it count.
You are an inspiration
Mike Martin -FL.
#3 Michael Martin (www.officialgetpaid2travel.com) on Jan 27 2007, 15:23 Reply
One of the great secrets of John D. Rockefeller's success, which people tend to forget or overlook, was his goal of eliminating competition and creating a monopoly.

JD undersold all the smaller oil suppliers until they were no longer able to compete. Then he bought them up and created a monopoly. From there he could take the price of oil anywhere he wanted.

Let's not emulated everything he did.

BT
#4 Bob Tarwacki (http://www.tarwacki.net) on Dec 27 2006, 10:57 Reply
When you mentioned Parson's Technology, a light bulb came on. I used your software to print checks for my business a long time ago, circa 1985. For many years, I have struggled to develop a successful, technology based business. All I want to do is help small business succeed by contributing over thirty years of experience and an adventurous spirit. Advice welcome.
#5 Marty Grogan (www.groganenterpriseservices.com) on Dec 23 2006, 15:29 Reply
HI Bob,
I have just came across your great blog. It is always good to be reminded that being detail oriented is a very important part of being successful, not only in business but also in life. Being a part of a very traditional slow moving business, full of very traditional slow moving people afraid of change, it is clear that I have much to learn about being on the cutting edge. I can see that I need to implement a system to track very closely many things concerning my business. I'm sure that you are much to busy to spend your time with talking to strangers, even so, I am going to appeal to you to correspond with me.

Thanks,

Craig
#6 Craig Dennis on Dec 20 2006, 20:34 Reply
This is in response to the top comment posted by Michael.
I am an employee of Godaddy and have been working here since past 7-8 months. I must admit that i have never seen any company so libral in work-environment, so strong on technology, ethics and generosity. I am sure Bob Parsons make tons of money and he should - for all the reasons Bob Parsons mentioned; i totally agree. But at the same time, he is not stingy. He gives and when he gives to his employees, he pours! It makes me proud that i am working for such a man as Bob who doesn't shy away when it comes to GIVING. I once read, "Almost any man can survive hardship; give him power and you will his true character." - I truely believe that Bob is a man with strong character and cares about his employees. He is truely a "rich" man in every sence.
#7 eff6 on Dec 15 2006, 17:27 Reply
Bob,

I like your perspective and agree that not only does daily measurement of the significant drivers of the business bring a much clearer view of where issues and opportunities exist, but such measurement creates a culture of intensity and urgency within the Company.

When measured, performance improves; when measured and reported, performance improves more substantially.

This has been helpful to me in starting 4 high tech companies over the last 10 years.

Best,

Randy Schmitz
Founder and EVP, Jacent Technologies
www.jacent.com
#8 Randall Schmitz, Founder and EVP, Jacent Technologies (www.jacent.com) on Dec 12 2006, 23:33 Reply
Funny... Everytime I hear a telling about using measuring to the way to succes - I always think about all those employeers that works hard, doesn't get a nice salary and doesn't get the respect for their work. It's always only the top that get the money - not those that actually works for the money...

Or am I just plain wrong? Do leaders care for their workers?
#9 Michael on Dec 4 2006, 00:51 Reply
Funny... Everytime I hear a telling about the people on top getting all the money - I always think about all those employees that give subpar work, gets all that great free time and don't have to concern themselves with little things like long term business viability. It's always only the ones at the bottom that get the guarantees - not those that actually create the mechanism that sustains everyone...
Or am I just plain wrong? Do workers care for their leaders?
-A tongue-in-cheek response to Micheal's comment

but seriously

Dear Micheal,
Nothing ventured, nothing gained. I'm building a business right now from the ground up. My employees are not putting money in the business. They are not up every day at 4am working. They expect their checks every week whether I have made any money or not. The risks have been mine and therefore my stewardship has been enlarged. Until you take responsibility for starting and building an enterprise, you are unqualified to make such blanket critiques. You comment made it seem like the leadership role of business required no skillset, provided no value, and could be fulfilled by anyone. Well, if that's the case... Go build something great and stop wining. Provide some jobs and retire rich in 5 years. It should be easy right.

This is not to say the many large businesses don't abuse their position and stewardship, but I'd be very interested to know how you use the resources that have been given to you.
#9.1 Curtis on Dec 11 2006, 07:57 Reply
Just to let you know, not all companies are created the same. I am a single mother that works for Godaddy.com. I absolutely love my job. I have several new friends since starting employement here at Godaddy.com. Never being mistreated, put down, or even a whisper of any kindof sexually harrassing comments. I very much respect all of my fellow coworkers, and feel that I am respected in return. For being a single mother, with two and another child on the way, I feel that my pay is very competitive, and that I will not consider taking another job offer, because of the benefits that I currently have, and amount of pay from Godaddy.com. Yes I hear customers comments, about our superbowl commercials, more often I hear them asking if I am Bob's daughter. The only negative customer I had was a male, commenting that anything I had suggested to him was not correct, and had demanded that I get a man on the phone. I look forward to having a long career here, and planning on being promoted soon. I have nothing negative to say about the place I work, in fact I look forward to coming to work. Even more for the paychecks that I provide for my family. We work in a very positive environment, and Bob Parsons makes it comfortable for his employees at work. I have never met Bob, but I do know that I work hard for him, and I am sure he would appreciate the level of professionalism that we deliver.
#9.2 Rachel on Dec 7 2006, 08:33 Reply
Dear Micheal,

Do leaders care for their workers? The majority of leaders are good and do look out for their employees. But like my Marine Corps drill instructor always said..."there's always that ten percent..."

Appreciate your post,

Bob
#9.3 bob parsons on Dec 4 2006, 01:42 Reply
I worked for GoDaddy for three years and the only reason I am not still working there is I want to build something for myself. Bob Parsons is one of the people I thank for this out look on life and giving me the skills to actually make my business successful. GoDaddy is a great place to WORK, but the key here is WORK. There is no rewards for people that do not put their time in. Owning your own business is no cake walk as previous posters have stated and if you do not watch that bottom line you are doing a grave injustice to your employees and customers. For the record Bob does a great job of both.
#9.3.1 Gene (www.keyholedev.com) on Dec 15 2006, 16:54 Reply
One of the key characteristics of a bureaucracy (government, business, or other) is the cultural resistance to any kind of meaningful measurement of performance.

But it seems that anywhere we see results being measured, even in elementary school, performance and achievement improve. This frustrates the bureaucrats, but it's true, measurement improves human performance, and I dare say also enhances our self esteem.
#10 Chris (http://www.chrisbusch.com) on Nov 26 2006, 21:55 Reply
It wasn't that Rockefeller was a competitor "to be wary of". He was a dangerous sociopath and a manic micromanager. He is a textbook example why vertically integrated monopolies are a very bad thing.

You are right that metrics are important for knowing where you stand. They are not everything though. Your example stands as the classic beancounter approach to business and is successful for a LOT of businesses. It is a grind however that leaves you sapped at the end of the day.

Then, you take a company like YouTube and see that it was a couple guys who had the idea to just throw up a website and let it grow naturally, virally, flaws and all, and what happens, a billion dollars later, they are sitting fat.

Which is just to point out that there are many ways to Rome. And yet someday Rome won't exist anymore and we'll still be building roads to it.

I sincerely hope that you Bob Parson don't place people's value solely on the numbers they produce or use Rockefellerian tactics beyond the measure to grow your business.
#11 John Barton on Nov 26 2006, 18:35 Reply
>>It wasn't that Rockefeller was a competitor "to be wary of".
Yes, in fact, he was.

>>He was a dangerous sociopath and a manic micromanager.
A sociopath, like a serial killer? I guess it's how you define sociopath. John D gave more to charity than you will give in a hundred lifetimes. If he was such a micromanager, how is it that it's hard for me to imagine him working in the oilfields? Read the latest biography on him ("Titan";) and you will see that he led by consensus and was polite to a fault. He was not perfect, nor was he a sociopath.

>>He is a textbook example why vertically integrated monopolies are a very bad thing.
Yes, they are bad for their competitors, but often good for their customers. John D probably lowered the price of oil so much that even the poor could afford to buy all that they needed.


>>I sincerely hope that you Bob Parson don't place people's value solely on the numbers they produce
I sincerely hope that you, John Barton, can sleep at night knowing that people like Bob Parson and John D haunt the earth, creating jobs and saving their customers money.
#11.1 A Jones on Dec 21 2006, 10:27 Reply
Great article. Always glad to see another Marine CEO do well. Keep it up!
#12 Ben Trowbridge (www.Alsbridge.com) on Nov 26 2006, 14:28 Reply
I don't believe that "the big life" brings no mistakes, on my only day off, I took the time to read your blog (time is a real luxury for me,lol)
Ok, you make sense, but... I'm a sole household, juggling 5 things at one time. So am I making excuses not having the time to keep track of my "time"? I was wowed when you pointed out how you logged your workout, daily accounting and all. My normal day, is raising 12 children(daycare),pulling computer copies of pre-foreclosures in my area.(usually printing out a lot of papers) paying bills on line, searching the web for the best price (lowest) web hosting service so I can put my current products on line, cooking breakfast,lunch, dinner, washing dishes(maybe) feeding birds, taking out the trash several times a day(lots of dirty diapers)cleaning a room in the house(can't afford an outside housekeeper so I clean a couple of rooms a day)some kind of way I've become the neighborhood mental health counselor and someone calls or comes to the door with a problem, my daily plan is farm for listings (I'm also a real estate agent, 1 sale this year)etc, etc,etc,. I am, a walking miracle daily, I know, greater things are in store for me, especially listening and patterning some of your work ethics. I am not afraid of asking for help, HELP.
#13 O.P. Cunningham (none yet) on Nov 26 2006, 13:32 Reply
Step 1 - do that with someone else BEFORE you go into your own business. Check them out as best you can. Even if it means going to work for them.

If you feel you can do a better job then go into that business/niche. Otherwise, find another business/ niche that needs improving.

I'm sure you did just that when looking at domain registration and security certificate issuing companies. You chose to compete with Network Solutions and Thawte rather than take on Dell, Oracle or Microsoft.

Step 2 - go into your own business and apply it to yourself.
#14 pithian warshensky on Nov 26 2006, 08:35 Reply
Great Post,

I tried to do a trackback to it from my blog www.SellShocked.com don't know if that worked but,
made it my focus of my article titled, Building Your Real Estate Business. Being in the real estate business I see alot of real estate agents business fail because of their failure to track and manage their systems, they rely on just marketing and don't even know if their marketing is working.
Also using the GoDaddy Quick Blog- Love IT! Thanks
#15 Darin (www.SellShocked.com) on Nov 25 2006, 14:26 Reply
Think monitoring the numbers isnt' important? Then just start to drive across Texas on a summer day on a lonely road without a map without water and without a fuel gauge. If you don't know how much fuel you started with, how far you have travelled, how much fuel you have now, and what the goal is (eg. next gas station), you are living on a wing and a prayer. Luck happens. But more often than not goal setting, planning, monitoring results, and changing course as needed, when needed, yields far better odds.
#16 G. Stokes (www.stokesphotographics.com) on Nov 24 2006, 20:47 Reply
Dude, you are contradicting yourself. You are defending the point that you are opposed to. I think you are confused.
#16.1 Tracy (not yet!) on Dec 10 2006, 00:41 Reply
Are you accepting business plans?
#17 James on Nov 24 2006, 03:14 Reply
Dear James,

I'm not in the venture capital business. Sorry.

Appreciate your post,

Bob
#17.1 bob parsons on Nov 24 2006, 18:26 Reply
I couldn’t agree with you more, I am A loyal Godaddy customer, I have almost 100 names registered with Godaddy.com. Like you I have never met the man, but through the services he offers & at the price he offers them I have Envisioned him as a hard working individual that finally made it! Congratulations Bob!! You did it on your own Merit.
Not only did he make it but he has provided all the services I need , everyone anyone needs to become a successful business owner, should they actually choose to apply themselves to become a rich successful part of the world.

JC Rothhaar
#17.1.1 JC Rothhaar (www.southwest-x.com) on Dec 13 2006, 20:55 Reply
Right on Bob.
I try to use the Henry Ford SR.s way of running business as well, He stated that if he did not have an answer to a problem, he would find the person that does. I call it the Henry Ford Theory
Success is all around us. Just Ask.
#17.1.2 Jay on Nov 25 2006, 11:47 Reply
Great blog but there is a dark side. I have worked for a large company where management knew they should have metrics but didn't know what was important. They just had to measure something! This led to unfortunate results when they decided headcount was easier to measure than costs.

Rick Munden
Free Model Foundry
#18 Richard Munden (www.FreeModelFoundry.com) on Nov 23 2006, 19:30 Reply
Dear Richard,

Everything assumes that whoever it is at the helm should be at the helm. Once I was told by people outside of GoDaddy, GoDaddy needed to scale down its support staff. Currently we have 1320 employees and 920 are in customer support. No other competitor of ours matches this and I know that the worst thing we could ever do would be to scale down our support operation. So if anything — we'll be ramping it up.

At the end of the day, I have metrics that tell me that the more I invest in customer support, the better the company does. :)

Appreciate your post,

Bob
#18.1 bob parsons on Nov 24 2006, 18:25 Reply
if you measure everything, do you measure how difficult it is to quickly get through your site?
it's so difficult to complete anything, stop trying to up sell before you have even sold the initial offer!!!!!!!!!
#19 dave on Nov 23 2006, 09:46 Reply
Dear dave,

There's an express checkout feature that you can select that allows you to skip the cross sells.

Appreciate your post,

Bob
#19.1 bob parsons on Nov 24 2006, 18:15 Reply
While everyone here is so busy patting each other on the back and making each other feel good (like the room has been gassed) there seems to be no mention of HISTORY.

Historical FACT shows Mr Rockefeller as at one time the wealthiest man in the world....but also as the most ruthless, cruel, and cutthroat businessmen that has ever lived. If you were a competitor of his and didnt go along with his plan he'd literally kill you.

That's success?
#20 greg on Nov 22 2006, 18:57 Reply
Greg, perhaps the bottom line on Rockefeller's character ought to be discerned in the following incident.

After warmly congratulating a son who proudly brought home his college diploma, R gave the following unequivocal advice: "Now go out and make more money to do more good."
#20.1 Beverly Coney Heirich (skimall.net) on May 11 2007, 05:45 Reply
Dear greg,

There's a downside, and a dark side, to everything and everybody — even me and you.

There's no doubt that Mr. Rockerfeller was a competitor not to be taken lightly. Does that mean that we can't learn from him? I don't think so.

The whole point of this article is that Mr. Rockefeller's habit of tracking and knowing the things that count is as important and valuable today as it was during his time. That being the case, the things you point out about him are really neither here nor there.

Appreciate your post,

Bob
#20.2 bob parsons on Nov 23 2006, 17:26 Reply
Personally, I think you're probably very brilliant. And thats coming from a UC Berkeley grad. But I'd shy from using Rockefeller as a model. Indeed he did do "cost saving things" - like stealing land and killing off competitors. You then said:

"The whole point of this article is that Mr. Rockefeller's habit of tracking and knowing the things that count is as important and valuable today as it was during his time. That being the case, the things you point out about him are really neither here nor there."

Isn't this a little self-assuring? What makes you think it's not that very trait of needing to measure, quantify, calculate, judge, objectify, survey and scrutinize everything that made Rockefeller the sociopath that he was? I think it's very here and there, given the traits of powerful and famous men, like Hitler (Nazis are notorious for recording and counting everything and everyone, knowing the measure and value of each kind of man, being able to quantify the "difference" between ayrian and jew). Al Capone knew what things counted, when he took over the mob from Torrio he increased it to a $100,000,000 business.

Well said the Historian that "great men are not often good men". From your employees opinions, I think you're probably as far from these men as can be, that's why I'd think twice about the reference to Rockefeller.
#20.2.1 Aaron on Dec 21 2006, 01:35 Reply
great article, i just started a new coffee business, after many years of working for large coffee companies, monitoring on a daily basis will able me to adjust to my customers needs on a daily basis.
#20.2.2 thierry rouillard (www.maverickcoffee.com) on Nov 24 2006, 06:59 Reply
Bob: great blog. Do you also measure your marginal rate of return?
#21 John on Nov 22 2006, 17:41 Reply
Hi John,

Actually that's not one of the metrics that I look at.

Appreciate your post,

Bob
#21.1 bob parsons on Nov 23 2006, 17:21 Reply
Great blog, Bob. I'll be using it as an example during my upcoming "Writing a Blog" class at the University of California Extension:

http://www.9timezones.com/ucr072.html

Best-
Alan
Scottsdale , AZ
#22 Alan C. Baird (http://w.9timezones.com/) on Nov 21 2006, 10:54 Reply
Thank for the article,

Focus is parts of the key to success. Creating a investing website has many challenge and obstacles. The key advantage that I have is I love what I do, and I don't quit.
#23 Chad Lee (http://www.traderseeker.com) on Nov 20 2006, 21:19 Reply
I can appreciate counting every penny but I also believe that you can lose focus on the people and product.
#24 Chuck (http://www.localgander.com TAKE A GANDER) on Nov 20 2006, 20:59 Reply
THIS IS A GREAT BLOG, I FOLLOW SOME OF THESE SAME FORMULAS IN THE WAY I ARTICULATE MY DAY TO DAY BUSINESS, ITS RIGHT ON. SINCERELY RANDY
#25 randy chotin (www.frontrowtix.com) on Nov 20 2006, 10:04 Reply
This man needs to go to update his communications skills. I have been in internet marketing for 15 years and I don't care how much money or power he has.....he probably spends most of his time finding employees who will put up with his arrogant and self serving attitude. I would rather he go back to Las Vegas with his suede shoe, used car attitude than to do business in Costa Rica.
#25.1 suzanne johnson (www.yioda.com) on Jan 1 2007, 10:11 Reply
“It is just as cowardly to judge an absent person as it is wicked to strike a defenseless one. Only the ignorant and narrow-minded gossip, for they speak of persons instead of things.” ~Lawrence G. Lovasik

“Our judgments judge us, and nothing reveals us, exposes our weaknesses, more ingeniously than the attitude of pronouncing upon our fellows” ~ Paul Valery
#25.1.1 anonymous on Mar 25 2007, 08:06 Reply
Great article. I have heard some similar sayings with regards to employee bonus compensation before ... in a negative light though. Such as watching/measuring/rewarding for one thing such as "Total sales" will encourage your sales people to close more at any cost since that is what is being measured. How do you prevent these measured things from taking over other important factors? Do you just measure all important factors?

Thanks for the post.
#26 Jonathan Cogley (http://www.shortersigs.com) on Nov 19 2006, 16:43 Reply
Dear Jonathan,

That's certainly a risk when bonus programs are set. And there's no doubt that it needs to be mitigated somehow. The way to do it is to make sure that the customers, employees and companies goals are all addressed and in order for the bonus to be paid everybody wins.

Appreciate your post,

Bob
#26.1 bob parsons on Nov 21 2006, 13:24 Reply
Although I agree that anaylysis with every aspect of a business is key, i feel that we have to look in other directions. Today we have the internet!!!!!!!!! Think about it where else would any of us be able to speak so freely exchanging ideas with you the President (of Godaddy of course) on a Sunday afternoon while watching football. I feel strongly that networking, events, fundraising etc. is the secret to growing a business in 2006. I also feel that the more we understand about traditional and internet marketing the more "successful" our businesses will become. What are your thoughts???
#27 Mario (www.emrgmedia.com) on Nov 19 2006, 12:36 Reply
Dear Mario,

I think there's certainly something to be said for being aware of what others are doing. That said I think it's far more valuable to come up with your own solutions.

Appreciate your post,

Bob
#27.1 bob parsons on Nov 21 2006, 13:23 Reply
Bob,

As a loyal customer, I always enjoy your outlook, insight and perspectives. This article is no different.

Sadly, having worked for a Top Twenty nationally ranked Hospital, it amazes me that there are still companies, large and small, that struggle in the area of Knowledge and Information Management.

As you point out, there are simple steps anyone can take to move forward in these areas. Once the baby steps are formed then they can move on to leaps and bounds. I have often seen the reverse being applied. Taking on a monsterous task all at once with terrible outcomes.

We should keep in mind what Ben Franklin said about taking on large tasks, that is to break them down into smaller ones.

Again, I enjoyed the article immensly.

Thanks as always,

Gary
www.garysoots.com - registered through godaddy.com : )
#28 Gary (www.garysoots.com) on Nov 19 2006, 08:06 Reply
Great lesson, and some valuable tips. In online retailing, knowing what your customers are doing in real time as well as keeping track of your business associates' activities is vital in running a successful business.

I'm an independent virtual media consultant with a company called VMdirect which, through it's helloWorld product, has a global customer base and affiate network. We show people how new technologies are changing the face of communication for ever.

These comments will certainly come in useful for both myself and my team in promoting VMdirect's outstanding range of streaming media products.
#29 Steve Thomas (www.SeeForYourself.tv) on Nov 19 2006, 06:14 Reply
Excellent advice, Bob. Actually it's brilliant.
#30 James Bailey on Nov 18 2006, 15:57 Reply