What is all the fuss about? Some people are just over thinkers and morons. GoDaddy's commercial are funny and creative as hell. I guess there's always gona be that person who was hugged too much by mommy and believes he/she can change the world. Go GODADDY!!!
#1 Moe Turk (www.godaddy.com) on Apr 3 2008, 02:45 Reply
What's all the fuss? As we say every day in Corvallis Oregon: GO BEAVERS !!!
FOX has no room to talk with their entertainment line up. Maybe they were just feeling the heat of competition from you.
FOX has no room to talk with their entertainment line up. Maybe they were just feeling the heat of competition from you.
I have to be honest, I don't get it... What does the beaver have to do with anything and how does that make it offensive? I was not impressed with this or any other SB ad, what does all this have to do with selling Web Domains?? Nothing.
I know your ad was a big success for you, (and has been a home run for years) but with all the hassle from FOX over what was in your ad, were you tempted to flip them off, pull the ad and your multi-million dollar check? I know their would have been some up-set FOX executives if they were going to miss out on that ad slot and replace it with a free PSA.
I would think that FOX should also be rethinking the loss of two ad slots from GoDaddy.com over this incident. Anyway, here at SafetyStore.com we wish that we could afford to find ad space that successful.
Congrats again.
I would think that FOX should also be rethinking the loss of two ad slots from GoDaddy.com over this incident. Anyway, here at SafetyStore.com we wish that we could afford to find ad space that successful.
Congrats again.
I think you are a brave and very courageous man Mr. Parsons. You fought for your country something have these computer geeks wouldn't do if they had the guts to do. Thats whay they are in an office or in front of a computer. I think our haters should be our motivators to succeed. I admire your ability to make jobs and make revenues.
thnks,
Savoir Faire
thnks,
Savoir Faire
Because of your SuperBowl ad 'edginess' and your leading edge features for online marketing and website development, I chose to host my website, www.About4closure.com with GoDaddy instead of their competitors. I'll be moving my other sites to GoDaddy.com.
Owner of About4closure.com
Owner of About4closure.com
Dear Mr. Bob, Let imagine that GoDaddy is a very big real estate project or even a big island on the net, where millions of people have bought pieces of land under the state of a domain name, to the extent that not many good position left now. I guess that your last campaign may draw large traffic bot not too much domain buyer because it's really very difficult to get a good domain name like www.WebPostel.Com now
. In that millions of domain owners, there 's currently only a small percentage of the lands were builded (may be less than 5%, I guess). The reasons may vary. But there are of price reason. In fact, the hosting package is just the rental of space on your system.
So, if you give the domains owner easy tools to build their own web site (some thing like drag and drop tool) or you build for them on large scale web production, and lend them like ready made houses, appartment or shops under hosting packages, you can make the next wave on the web revolution. By that, you can contribute not only to the globalisation but also give help to millions of small businesses around the world, including me. Every one can build there own professional website. Every one can sell or share what they have to all people on the world!
The rewards for GoDaddy is great, you can turn up to 50% of the rest domains into hosting, it's a big sales for you! Imagine a next: "One Website For All" on this planet or every one have a hand phone can have a website!
Many people have their website build by unprofessional webdevelopper, and it's unsafe and not good. You have a IT human resource to do it better under your system, you can take care of the security issues and give them more services. In that era, you become the President of not only GoDaddy company but also the GoDaddy community, where you give houses, shops, WebPostel.com services, security, . . . to the web owners
Let me have a chance in that wave! or work with you to sell that product in Viet Nam!
I am eager for that ideas.
. In that millions of domain owners, there 's currently only a small percentage of the lands were builded (may be less than 5%, I guess). The reasons may vary. But there are of price reason. In fact, the hosting package is just the rental of space on your system. So, if you give the domains owner easy tools to build their own web site (some thing like drag and drop tool) or you build for them on large scale web production, and lend them like ready made houses, appartment or shops under hosting packages, you can make the next wave on the web revolution. By that, you can contribute not only to the globalisation but also give help to millions of small businesses around the world, including me. Every one can build there own professional website. Every one can sell or share what they have to all people on the world!
The rewards for GoDaddy is great, you can turn up to 50% of the rest domains into hosting, it's a big sales for you! Imagine a next: "One Website For All" on this planet or every one have a hand phone can have a website!
Many people have their website build by unprofessional webdevelopper, and it's unsafe and not good. You have a IT human resource to do it better under your system, you can take care of the security issues and give them more services. In that era, you become the President of not only GoDaddy company but also the GoDaddy community, where you give houses, shops, WebPostel.com services, security, . . . to the web owners
Let me have a chance in that wave! or work with you to sell that product in Viet Nam!
I am eager for that ideas.
Bob
Interesting to read that you did a two-step marketing run with your Superbowl ad this year
Can you tell us how much the online video cost you to host and run
2 million views!
I have an idea that you can take this concept to another level...
TomC
Interesting to read that you did a two-step marketing run with your Superbowl ad this year
Can you tell us how much the online video cost you to host and run
2 million views!
I have an idea that you can take this concept to another level...
TomC
This commercial just pokes fun at all the female celebrities that apparently don't know how to dress themselves, and the paparazzi that follow them.
**************
Does it poke fun at them, or simply, and shamelessly, capitalize on them.
Don't get me wrong. I have no more respect for them than you do.
**************
Does it poke fun at them, or simply, and shamelessly, capitalize on them.
Don't get me wrong. I have no more respect for them than you do.
The numbers speak for themselves. The fact that you generated more visits, spent less, and didn't sell out is a testament to keeping it simple, doing what is best for the business, taking a calculated risk and sticking it to traditional media is brilliant.
I'd want your management team running a company any day of the week. You get it. I wonder what the ad revenue was tied to the visits that Fox lost out on by the way.
Colostuff.com is hosted by Godaddy.com
I'd want your management team running a company any day of the week. You get it. I wonder what the ad revenue was tied to the visits that Fox lost out on by the way.
Colostuff.com is hosted by Godaddy.com
Have you seen the new FX network promos for the series 'Dirt'???
It's obvious your ads were not banned for prudish reasons, but because they stomp all over Fox's own idea for their own show.
Congrats on the ONGOING advertising WINNER!!!
It's obvious your ads were not banned for prudish reasons, but because they stomp all over Fox's own idea for their own show.
Congrats on the ONGOING advertising WINNER!!!
Y'all make me sick talking to Mr Parsons so mean. He ain't never done nothing to hurt none of you people. Next time you will be sorry when you have to pay big bucks to git your website published online. I like the fact that he fought in a war too, the ear ring you people keep talking about is none to pretty but it is hot in Scottsdale in the summer and people have a right to act a little crazy. So what if the GoDaddy chopper want run or he can't ride it, he rides a rice burner looking bike don't he. Lay off this man at least he ain't going around trying to buy up Yahoo, he is smart enough to know it ain't worth a hoot. Down here we have just got a better internet connection and boy does GoDaddy make is easy to buy them domain names. We bought so many names it could make us rich, heck just think if we sell one here and there we will make all of our money back. Keep them purty girl ads coming GoDaddy we like um, something about that Candice girl that reminds me of Dazy Duke and we all remember her.
Later Now,
Earnest John
Later Now,
Earnest John
Dear Big John
To quote Jim Carrey in the movie Ace Ventura: Why don't you cry about it.
Seriously though, I think Bob is more than capable of defending himself. He hasn't changed his marketing strategy for the past several years so all this criticism is obviously not hurting him, his ego, or his business.
He opens this blog for comments good and bad, and he has to take the good with the bad.
Has he done anything to me? Other than make me embarrassed to have his banner on my website, nothing.
As far as Daisy Duke, I do remember her. Pretty darn cute as I remember. I wonder if she would lower herself to do a Go Daddy commercial.
I seem to recall her having a little more class than that. I could be wrong however, I do make mistakes.
Perhaps this whole controversy could end if Bob would just do one commercial that was not sexually oriented. Just one. Just to show he has some respect for many of his customers who may be professionals, and want to be represented by a company that at least occasionally shows some respect for their feelings too.
The envelope does not have to be pushed at every conceivable opportunity.
But the truth is he doesn't want the controversy to end, does he.
I have read most of the entries on this blog, and have responded to many, and personally I am tired of trying to get some sensible point of view accepted.
But I will keep trying. I think at some point Bob might get it.
Oh, by the way Bob. I am going to contact Intuit. Just to check out your story.
Multi Million dollar business, a 1000 employeees. Did you feel the need to generate a ton of controversy with that business too.
I can't help but wonder of Intuit would have bought Parsons Technology if it had the same image as Go Daddy.
What do you think?
To quote Jim Carrey in the movie Ace Ventura: Why don't you cry about it.
Seriously though, I think Bob is more than capable of defending himself. He hasn't changed his marketing strategy for the past several years so all this criticism is obviously not hurting him, his ego, or his business.
He opens this blog for comments good and bad, and he has to take the good with the bad.
Has he done anything to me? Other than make me embarrassed to have his banner on my website, nothing.
As far as Daisy Duke, I do remember her. Pretty darn cute as I remember. I wonder if she would lower herself to do a Go Daddy commercial.
I seem to recall her having a little more class than that. I could be wrong however, I do make mistakes.
Perhaps this whole controversy could end if Bob would just do one commercial that was not sexually oriented. Just one. Just to show he has some respect for many of his customers who may be professionals, and want to be represented by a company that at least occasionally shows some respect for their feelings too.
The envelope does not have to be pushed at every conceivable opportunity.
But the truth is he doesn't want the controversy to end, does he.
I have read most of the entries on this blog, and have responded to many, and personally I am tired of trying to get some sensible point of view accepted.
But I will keep trying. I think at some point Bob might get it.
Oh, by the way Bob. I am going to contact Intuit. Just to check out your story.
Multi Million dollar business, a 1000 employeees. Did you feel the need to generate a ton of controversy with that business too.
I can't help but wonder of Intuit would have bought Parsons Technology if it had the same image as Go Daddy.
What do you think?
Hi Bob,
My Comment is not related to tv advertise, but advertising.
Few days ago yahoo has announced their unlimited bw, unlimited space package.
I am sure -i know- they are not as qualified as any kind of Go Daddy shared packages. But they made a good marketing that targets customers who look for trash cans to pay for.
Why don't you start a package unlimited&unlimited?
I am sure you can beat -all junk- companies of hosting industry to out of market, and bring high quality standards to u&u package.
My Comment is not related to tv advertise, but advertising.
Few days ago yahoo has announced their unlimited bw, unlimited space package.
I am sure -i know- they are not as qualified as any kind of Go Daddy shared packages. But they made a good marketing that targets customers who look for trash cans to pay for.
Why don't you start a package unlimited&unlimited?
I am sure you can beat -all junk- companies of hosting industry to out of market, and bring high quality standards to u&u package.
Kursat:
Hosting companies can not conceivable offer unlimited space and bandwidth, because there is no such thing as unlimited hosting resources. Google, Go Daddy, and Yahoo they all have LIMITED hosting resources, while they do have large amounts of resources, they are still finite. Most of the unlimited hosting establishments place ridiculous resource limits, such as CPU limits, and that all data hosted has to be linked to a page.
I think Go Daddy offers a great value for a shared host that they don't need to do an unlimited offer.
Hosting companies can not conceivable offer unlimited space and bandwidth, because there is no such thing as unlimited hosting resources. Google, Go Daddy, and Yahoo they all have LIMITED hosting resources, while they do have large amounts of resources, they are still finite. Most of the unlimited hosting establishments place ridiculous resource limits, such as CPU limits, and that all data hosted has to be linked to a page.
I think Go Daddy offers a great value for a shared host that they don't need to do an unlimited offer.
I voted it down because i just didn't think it was as funny as they made it out to be. I have to say it was a bit of a let down, even the Etrade baby was funnier than this commercial.
The funny thing is that tomorrow is Valentine's Day and this is STILL receiving posts.
And Site Traffic.
And Brand Awareness (like it or not).
Wow Bob, I would LOVE it if you could help me promote my new business here in Hawaii. (makes a trip here deductible)
you have my email address...
:p
And Site Traffic.
And Brand Awareness (like it or not).
Wow Bob, I would LOVE it if you could help me promote my new business here in Hawaii. (makes a trip here deductible)
you have my email address...
:p
Wondering if you heard the GoDaddy plug on tonight's (02/13/07) The Big Idea with Donny Deutsch. One of the entrepreneurs mentioned going to GoDaddy to check domain availability and using your service - very brief, but made it sound easy as it is.
Rock on,
Stone
Rock on,
Stone
religious zealots out of control!
i thought that the commercial wasn't as much funny as it was an accurate portrayal what is considered celebrity today, BUT THAT IS MY OPINION, i do not believe i have the right to dictate or force my opinions onto others who see things differently than i do. The same people who bash your ad are the very same people who allow their kids to watch the these stars that cause a lot of the issues just to keep them quiet so they don't have to hear or deal with them. This country has gone from bad to worse with all the religious zealots and the politically correct crowd out there that tell you that yes you have freedom to do/say/believe in what you want, but I'm going to control what you see/hear/believe because i KNOW whats best for you. there is no longer any real creativity in America anymore, its nothing more than recycled thoughts and beliefs that the people who claim they know whats best for you. i will close with one last comment IF YOU do not like the ad or ideas of other people, then do not watch or listen to them, i find it amazing that a country full of smart people can't grasp a concept as simple as that!
i thought that the commercial wasn't as much funny as it was an accurate portrayal what is considered celebrity today, BUT THAT IS MY OPINION, i do not believe i have the right to dictate or force my opinions onto others who see things differently than i do. The same people who bash your ad are the very same people who allow their kids to watch the these stars that cause a lot of the issues just to keep them quiet so they don't have to hear or deal with them. This country has gone from bad to worse with all the religious zealots and the politically correct crowd out there that tell you that yes you have freedom to do/say/believe in what you want, but I'm going to control what you see/hear/believe because i KNOW whats best for you. there is no longer any real creativity in America anymore, its nothing more than recycled thoughts and beliefs that the people who claim they know whats best for you. i will close with one last comment IF YOU do not like the ad or ideas of other people, then do not watch or listen to them, i find it amazing that a country full of smart people can't grasp a concept as simple as that!
I will make the same comment to you that I made to Michelle, I think you over simplify the situation.
Do you honestly think that everybody who disliked the ad, or Bob's propensity to push the envelope every super bowl, and use it to stoke his inflamed ego, is a religious zealot.
If you do, not only are you wrong, you are downright foolish.
The unfortunate thing is that I have been a customer of Go Daddy's for about two years. As soon as one of my subscriptions come up for renewal I will cease being a Go Daddy customer.
But the real unfortunate thing is I am completely satisfied with Go Daddy's products and services.
I bought traffic blazer one year, didn't see a whole lot of benefit, so I didn't renew. And for a while I had a technical problem with the Online File Folder, but once that was rectified it has typically worked fine.
But I will shortly be a non-customer, and it has nothing to do with religion, or some kind of prudishness, but my feeling that the only dirty words in America anymore are TACT and DISCRETION.
And of course Bob is not the only embodiment of this, and like another person who posted, I absolutely abhor Erectile Dysfunction commercials, or commercials to enhance womens sexual pleasure (ZESTRA), or pills to make your %^&* harder.
It is the attitude that is really turning some people off to Go Daddy, not necessarily the actions.
Maybe that is a concept you can't grasp.
Do you honestly think that everybody who disliked the ad, or Bob's propensity to push the envelope every super bowl, and use it to stoke his inflamed ego, is a religious zealot.
If you do, not only are you wrong, you are downright foolish.
The unfortunate thing is that I have been a customer of Go Daddy's for about two years. As soon as one of my subscriptions come up for renewal I will cease being a Go Daddy customer.
But the real unfortunate thing is I am completely satisfied with Go Daddy's products and services.
I bought traffic blazer one year, didn't see a whole lot of benefit, so I didn't renew. And for a while I had a technical problem with the Online File Folder, but once that was rectified it has typically worked fine.
But I will shortly be a non-customer, and it has nothing to do with religion, or some kind of prudishness, but my feeling that the only dirty words in America anymore are TACT and DISCRETION.
And of course Bob is not the only embodiment of this, and like another person who posted, I absolutely abhor Erectile Dysfunction commercials, or commercials to enhance womens sexual pleasure (ZESTRA), or pills to make your %^&* harder.
It is the attitude that is really turning some people off to Go Daddy, not necessarily the actions.
Maybe that is a concept you can't grasp.
Female reponse here. If you are offended by this ad, GO BACK TO YOUR CAVE YOU BELONG IN! I think the concept is PURE genius! The Hollyweird gals deserve this ad! They expose themselves DAILY - but oh that is ok....whatever! So am I safe to assume, those RIGHTEOUS ones who are offended by this ad DO NOT subscribe to HBO and other pay television and watch physical sex, language and nudity on TV? There was NO nudity, in fact the GD ads in the first SuperBowl with the Congressman grabbing his oxygen mask is FAR more riske than this one! GEEZ - Keep it up GD! You rock!
This commericial was seen by millions of young kids who were watching the superbowl game with their families. To think how many young kids were exposed to sexualizing/objectifying women sickens me. this normalizes the belief that women must expose themselves to ppl for attention and little girls and boys all around the states are exposed to this degrading idea. People do not realize that laughing at this commercial encourages media to treat women disrespectfully. How about making fun of the perverts who make a living trying to snapshot women's private parts. Those girls wouldn't be EXPOSing themselves to anyone if there wasn't cameras all over and media printing out those images. This commercial scares me because it opens a gateway for porn sites to start advertising on public tv. I'm scared how normalized our society has become to exposing women and using them as sexual objects.
This is in reply to Emily's post on 2/11:
It's obvious that you didn't even watch the Super Bowl or the commercials because if you had, you would have noticed that THIS COMMERCIAL WASN'T EVEN AIRED!!
A different ad from GD aired that mentioned the on-line ad. There was no nudity, profanity, or anything else to get your 99-year old heart pounding more than 80 beats per minute.
This commercial just pokes fun at all the female celebrities that apparently don't know how to dress themselves, and the paparazzi that follow them.
If you want to get upset about certain commercials, try the ED ads (like viagra, cialis, etc.). Try explaining what the "little blue pill" is for to a 6 year old.
And girls in bikinis are nothing new for commercials. Just look at the beer ads! Their message was: get our beer, get the girl.
So get off your soap box and get a grip on reality.
And remember, if you don't like what you see, then change the channel!
hcsnet
It's obvious that you didn't even watch the Super Bowl or the commercials because if you had, you would have noticed that THIS COMMERCIAL WASN'T EVEN AIRED!!
A different ad from GD aired that mentioned the on-line ad. There was no nudity, profanity, or anything else to get your 99-year old heart pounding more than 80 beats per minute.
This commercial just pokes fun at all the female celebrities that apparently don't know how to dress themselves, and the paparazzi that follow them.
If you want to get upset about certain commercials, try the ED ads (like viagra, cialis, etc.). Try explaining what the "little blue pill" is for to a 6 year old.
And girls in bikinis are nothing new for commercials. Just look at the beer ads! Their message was: get our beer, get the girl.
So get off your soap box and get a grip on reality.
And remember, if you don't like what you see, then change the channel!
hcsnet
Well, I thought past ads were better. I don't think everyone got the beaver reference / Brittney. My wife didn't get it by the way. Also unless you are a bit of a tech geek you wouldn't understand why she wants to keep her personal peaver out of site.
I think you could have done better.
By the way the company I work for has pulled from Godaddy because of the ads. I was not a part of that decision. I continue to use Godaddy personally.
I think you could have done better.
By the way the company I work for has pulled from Godaddy because of the ads. I was not a part of that decision. I continue to use Godaddy personally.
Bob - its great to get the plain stats like number of visitors etc. I guess would others would not have spelt this out - as a trade secret.
yourhyderabad
yourhyderabad
I felt that this commercial was rather clever, and that the fact that the SB commercial was just a lead-in to the Internet commercial was a good idea, and a good compromise with Fox's blatantly hypocritical S&P department. Apparently that department doesn't watch any of FOX's own shoes, because literally every show on that channel is far, far worse than anything that was said in this commercial.
The 'I Own You' commercial is still my favorite though, and I thought it was awesome to see this on one ESPN recently.
The 'I Own You' commercial is still my favorite though, and I thought it was awesome to see this on one ESPN recently.
If you don't like the ads move to Canada. Apparently our "Beaver" is protected...hmmm. Oh yes before we forget, we too (in Canada) get to watch the Superbowl, except for the ads.
We get to watch ads about Ann Murray (who???) and !!! why we need to deposit our money with RBC, like yah. Oh, sorry we did get the Budweiser ads (only because we can buy it here).
I emailed the CRTC and asked them why we are forced to endure the MOST boring ads on TV, and further, why is it that Canadian content is soooooooo bland, boring and lacking in creativity. (no reply at this time)
So if one is offended at Go Daddy commercials, gee don't watch them. I wish we had commercials to get offended at !!!
From Canada with ... ahh ... beavers (protected) and beer.
We get to watch ads about Ann Murray (who???) and !!! why we need to deposit our money with RBC, like yah. Oh, sorry we did get the Budweiser ads (only because we can buy it here).
I emailed the CRTC and asked them why we are forced to endure the MOST boring ads on TV, and further, why is it that Canadian content is soooooooo bland, boring and lacking in creativity. (no reply at this time)
So if one is offended at Go Daddy commercials, gee don't watch them. I wish we had commercials to get offended at !!!
From Canada with ... ahh ... beavers (protected) and beer.
Ad was not great to me, just not that funny. But what a great idea, especially if you planned on Fox refusing it , knowing all the free pub that would get. Then to have people go to the site to watch a commercial.... absolutely brilliant to get surfers to try to see an ad instead of trying to avoid online ads.
Well, all i see is your success while doing it your way. Nice work.
As for all the negative comments....It's just typical American "knowitallism". No matter what training, no matter what background, no matter what race, nationality, income, "they" will always tell you that you should have done it their way and that your way is the wrong way. Funny thing is that in them being soooo smart in knowing how to do it better than you, "they" show just how stupid they are by drooling their perfect ideas all over everyone as if they just knew how to do it since they were born. As if they are your long lost teacher of success here to rescue you with intellect but at the same time do it with the most dissrespectful and foolish "definates" of how their theoretical company is/would be more successfull than yours. Truely a waste of your, my and their time in this blog. They are all guessing at what it takes and how they would do it, yet most don't even comprehend what it takes to make it in todays business society. But they sure like to act as if they do....knowitallism.
But of all i read, probably the least needed or useful comment was the "shame on you marine". I sure don't see your life, business, income or anything else posted for the world to comment on Mr. Shawn Kelly. And Shawn, do you really expect us to believe if your life or business or well being was open to all critiques that you WOULDN'T omit comments that might hurt you, your business, or your life as you know it? You would. So please stop acting like we are all fools. Same with the guy that commented on the millions that watched the superbowl and stated that the audience doesn't even know what a domain is. If you truly believe that in todays computer driven lifestyles, then you only leave us with the only rational conclusion that is evident to all that read your posts. You, by your own definition, truly don't know what the hell your talking about and simply guess the truths that you, and only you believe. You just tell yourself everyone thinks like you so you feel good about being a know it all! And feel good about putting your fellow soldier down. That.....is shamefull.
As long as a company is successfull and makes a lot of money, they will always be hated by the people that had the same dream(how they would be successfull) but never made it come true. Love them or hate them, but these companies(not all, so don't flip out on me) are successfull because they used the proper strategy directed at the proper audience at the proper time. If you don't like their product then why would they want YOU to buy it? Just so you can talk crap about it? Hence the natural filtering process of directed advertising, that has worked quite well on almost all of you and you probably didn't even know it.
Bob are you perfect? No, nor does he claim to be. But i sure know he isn't a fool nor a bad business man. His succes doesn't lie. It's there because of hard work...
As for all the negative comments....It's just typical American "knowitallism". No matter what training, no matter what background, no matter what race, nationality, income, "they" will always tell you that you should have done it their way and that your way is the wrong way. Funny thing is that in them being soooo smart in knowing how to do it better than you, "they" show just how stupid they are by drooling their perfect ideas all over everyone as if they just knew how to do it since they were born. As if they are your long lost teacher of success here to rescue you with intellect but at the same time do it with the most dissrespectful and foolish "definates" of how their theoretical company is/would be more successfull than yours. Truely a waste of your, my and their time in this blog. They are all guessing at what it takes and how they would do it, yet most don't even comprehend what it takes to make it in todays business society. But they sure like to act as if they do....knowitallism.
But of all i read, probably the least needed or useful comment was the "shame on you marine". I sure don't see your life, business, income or anything else posted for the world to comment on Mr. Shawn Kelly. And Shawn, do you really expect us to believe if your life or business or well being was open to all critiques that you WOULDN'T omit comments that might hurt you, your business, or your life as you know it? You would. So please stop acting like we are all fools. Same with the guy that commented on the millions that watched the superbowl and stated that the audience doesn't even know what a domain is. If you truly believe that in todays computer driven lifestyles, then you only leave us with the only rational conclusion that is evident to all that read your posts. You, by your own definition, truly don't know what the hell your talking about and simply guess the truths that you, and only you believe. You just tell yourself everyone thinks like you so you feel good about being a know it all! And feel good about putting your fellow soldier down. That.....is shamefull.
As long as a company is successfull and makes a lot of money, they will always be hated by the people that had the same dream(how they would be successfull) but never made it come true. Love them or hate them, but these companies(not all, so don't flip out on me) are successfull because they used the proper strategy directed at the proper audience at the proper time. If you don't like their product then why would they want YOU to buy it? Just so you can talk crap about it? Hence the natural filtering process of directed advertising, that has worked quite well on almost all of you and you probably didn't even know it.
Bob are you perfect? No, nor does he claim to be. But i sure know he isn't a fool nor a bad business man. His succes doesn't lie. It's there because of hard work...
Bob,
I am a godaddy customer and have been since before you all were associated with anything super bowl related. I'm not a fan of the ads, to be honest, but I do respect the fact that you are being creative about marketing and how open your reporting is here on the blog. Thanks for allowing the world to take a marketing lesson from your experience.
I am a godaddy customer and have been since before you all were associated with anything super bowl related. I'm not a fan of the ads, to be honest, but I do respect the fact that you are being creative about marketing and how open your reporting is here on the blog. Thanks for allowing the world to take a marketing lesson from your experience.
Bob
I own a video production company here in Tempe. I suggested to you in both '06 and '07 by e-mail, that you do exactly what you did this year. Wondering if you took my advice or if someone from GoDaddy "Came up with the idea".
Great job, by the way.
I own a video production company here in Tempe. I suggested to you in both '06 and '07 by e-mail, that you do exactly what you did this year. Wondering if you took my advice or if someone from GoDaddy "Came up with the idea".
Great job, by the way.
Wow. This is the first time I have EVER gone to someone's website, watched an extended commercial online, read the related blog, and actually took the time to post a comment. (not to mention sign up for a host of GD services). I guess this alone speaks volumes.
In the 3 pages of responses, I have read everything from (on the negative side) angry mothers to disgusted business owners to perturbed charity enthusiasts to military wannabe's to hyper-analytical propeller heads to organic nazi's to overzealous womens' rights 'proponents' to other embarrassed enthusiasts (male & female) and I have to really wonder why they are trying to make so much noise.
Was this spot degrading to women? As a male, of course I would say no. (my wife agrees by the way) I am sure these poor degraded women feel just horrible every time they have to cash another GoDaddy check at the bank. (and probably every time the ad is viewed, I might add)
Was this spot overtly sexual? Sure, if you were familiar with the beaver reference (sort of like the soliciting gay sex in a bathroom stall by tapping your feet...? I now know what NOT to do in a bathroom). Of course, you would also have to click into a website to see the furry little beasties.
Was this spot expensive? No doubt there. However the smart business person does not focus on cost, but on what the spot buys them. And not just in plain 2-D numbers as ROI. Do you really think the beer companies would spend that much money on a commercial because they believe the spots will generate $2+ million in additional revenue? Will people watching the game really put their beers down and say to themselves after watching the ads "Gee, I am thirsty. I think I will go have a beer that I didn't plan on having before."?
Judging the success of an add is actually quite difficult. Sure, one could simply look at click or conversion rates, but what about brand awareness? What about the value of bringing GD to the top of a consumer's evoked set? How does one put a number on that? When I needed a domain name and other web-related services, I didn't even check the other companies...what were their names again? (in other words, the others didn't even have a chance) This also doesn't factor into the picture how many people went on to view the extended commercials online instead of the commercials that came on after the GoDaddy spots... (talk about a hit to the ROI of the other Superbowl Ads)
To really judge the success of a company's ad campaigns, one must look at the bottom line. From what I hear (and my info may be dated), in a little over 2 years, this company came from nowhere and knocked a highly-entrenched incumbent out of the sky. I would call that successful and hope that I could get a shot at preferred stock when GD decides to go public.
Watch out Microsoft: I hear GoDaddy is working on an operating system....
In the 3 pages of responses, I have read everything from (on the negative side) angry mothers to disgusted business owners to perturbed charity enthusiasts to military wannabe's to hyper-analytical propeller heads to organic nazi's to overzealous womens' rights 'proponents' to other embarrassed enthusiasts (male & female) and I have to really wonder why they are trying to make so much noise.
Was this spot degrading to women? As a male, of course I would say no. (my wife agrees by the way) I am sure these poor degraded women feel just horrible every time they have to cash another GoDaddy check at the bank. (and probably every time the ad is viewed, I might add)
Was this spot overtly sexual? Sure, if you were familiar with the beaver reference (sort of like the soliciting gay sex in a bathroom stall by tapping your feet...? I now know what NOT to do in a bathroom). Of course, you would also have to click into a website to see the furry little beasties.
Was this spot expensive? No doubt there. However the smart business person does not focus on cost, but on what the spot buys them. And not just in plain 2-D numbers as ROI. Do you really think the beer companies would spend that much money on a commercial because they believe the spots will generate $2+ million in additional revenue? Will people watching the game really put their beers down and say to themselves after watching the ads "Gee, I am thirsty. I think I will go have a beer that I didn't plan on having before."?
Judging the success of an add is actually quite difficult. Sure, one could simply look at click or conversion rates, but what about brand awareness? What about the value of bringing GD to the top of a consumer's evoked set? How does one put a number on that? When I needed a domain name and other web-related services, I didn't even check the other companies...what were their names again? (in other words, the others didn't even have a chance) This also doesn't factor into the picture how many people went on to view the extended commercials online instead of the commercials that came on after the GoDaddy spots... (talk about a hit to the ROI of the other Superbowl Ads)
To really judge the success of a company's ad campaigns, one must look at the bottom line. From what I hear (and my info may be dated), in a little over 2 years, this company came from nowhere and knocked a highly-entrenched incumbent out of the sky. I would call that successful and hope that I could get a shot at preferred stock when GD decides to go public.
Watch out Microsoft: I hear GoDaddy is working on an operating system....