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Put my rules in your home or office.


My 16 Rules

Rule 0

I believe that not much happens of any significance when we're in our comfort zone. I hear people say, "But I'm concerned about security." My response to that is simple: "Security is for cadavers."

Rule 1

Almost nothing works the first time it's attempted. Just because what you're doing does not seem to be working, doesn't mean it won't work. It just means that it might not work the way you're doing it. If it was easy, everyone would be doing it, and you wouldn't have an opportunity.

Rule 2

There's an old Chinese saying that I just love, and I believe it is so true. It goes like this: "The temptation to quit will be greatest just before you are about to succeed."

Rule 3

Very seldom will the worst consequence be anywhere near as bad as a cloud of "undefined consequences." My father would tell me early on, when I was struggling and losing my shirt trying to get Parsons Technology going, "Well, Robert, if it doesn't work, they can't eat you."

Rule 4

Remember that old saying, "As you think, so shall you be."

Rule 5

No matter how difficult your situation is, you can get through it if you don't look too far into the future, and focus on the present moment. You can get through anything one day at a time.

Rule 6

The moment you stop improving your organization, it starts to die. Make it your goal to be better each and every day, in some small way. Remember the Japanese concept of Kaizen. Small daily improvements eventually result in huge advantages.

Rule 7

Remember what General George S. Patton said: "A good plan violently executed today is far and away better than a perfect plan tomorrow."

Rule 8

I swear this is true. Anything that is measured and watched, improves.

Rule 9

If you want to uncover problems you don't know about, take a few moments and look closely at the areas you haven't examined for a while. I guarantee you problems will be there.

Rule 10

When you look at your competitors, remember that everything looks perfect at a distance. Even the planet Earth, if you get far enough into space, looks like a peaceful place.

Rule 11

In our society, with our laws and even playing field, you have just as much right to what you're doing as anyone else, provided that what you're doing is legal.

Rule 12

You'll be doing good if the only meaning fair has to you, is something that you pay when you get on a bus (i.e., fare).

Rule 13

Masura Ibuka, the co-founder of SONY, said it best: "You never succeed in technology, business, or anything by following the others." There's also an old saying that I remind myself of frequently. It goes like this: "A wise man keeps his own counsel."

Rule 14

Lighten up. Often, at least half of what we accomplish is due to luck. None of us are in control as much as we like to think we are.

Rule 15

Find it. After all, you're really lucky just to be alive. Life is short. More and more, I agree with my little brother. He always reminds me: "We're not here for a long time, we're here for a good time!"

16 Rules Poster

Put my 16 Rules For Success on the wall at your home or office.

Available in three sizes:
11 x 17
18 x 24
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